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Customer focus: organizations depend on their customers. Therefore, the organization should understand the current and future needs of customers, satisfy customers and strive to exceed customer expectations. Leadership: leaders establish the purpose and direction of the unity of the organization. They should create and maintain an internal environment that enables employees to participate fully in achieving organizational goals. Full participation: personnel at all levels are the basis of organization. Only if they are fully involved can their talents benefit the organization. Process approach: managing related activities and resources as processes can achieve the desired results more efficiently. A systematic approach to management: identifying, understanding and managing interrelated processes as systems helps organizations achieve the efficiency and effectiveness of their goals. Continuous improvement: continuous improvement of the organization's overall performance should be an eternal goal of the organization. Fact based decision making method: effective decision is based on data and information analysis. Mutually beneficial supplier relations: organizations and their suppliers are interdependent and mutually beneficial relationships enhance the ability of both parties to create value.
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